rhode leverages Hailey Bieber's personal skincare journey to build trust

People were interested in Hailey's skin care tips & naturally clear skin, which adds credibility and authenticity to her brand & products story

.The brand story emphasizes transparency and relatability, not just selling products

Core Values: Simplicity, affordability, authenticity, quality, transparency

Target Audience

rhode doesn't just follow random trends, they invest in their customers' interests in genuinely and clever way. And It works everytime, because it feels intentional and the audience feels seen.

Understanding the Audience

Rhode’s audience is highly engaged with beauty, fashion, and pop culture, making cultural relevance an important part of how the brand connects with them.

For the launch of its new shades, Rhode featured Sarah Pidgeon, whose role in The History of the Love Story of Carolyn Bessette-Kennedy & John F. Kennedy Jr. resonated strongly with audiences.

Rather than choosing a face solely for traditional beauty appeal, the casting reflected something the audience was already interested in. It shows how Rhode connects its product launches to the people, culture, and conversations its community cares about.

Lastly…

Rhode’s Pillars

In 2025, rhode strengthened its commitment to women by turning brand values into real-world impact.

Through the Rhode Futures initiative, the brand actively supports women by investing in programs that improve access to healthcare, maternal well-being, and opportunities for women to grow, lead, and build sustainable futures. This support is not positioned as a campaign, but as an extension of rhode's belief in care, dignity, and long-term empowerment.

Alongside this mission-driven work, rhode reached major milestones in 2025, expanding its global presence and solidifying its influence within the beauty industry. By aligning commercial success with meaningful support for women, rhode reinforces trust, pride, and emotional connection with its community-proving that modern beauty brands can be both impactful and purpose-led.