Brand idea

Simple skincare that feels familiar.

NINA makes everyday skincare feel easy, gentle, and personal — without making skincare feel complicated.

Name — NINA

The name NINA was chosen to feel like a person rather than a traditional beauty brand. Its familiar and approachable character reflects the brand’s belief that skincare should feel personal, simple, and easy to incorporate into everyday life. NINA feels warm and friendly — like a name you already know.

Logo & Illustration

The handwritten logo adds a human and personal touch to the identity, keeping the brand soft and approachable rather than overly polished or clinical. A small hand-drawn plant illustration works as a supporting brand asset, subtly reflecting NINA’s gentle and natural character while adding a sense of imperfection and individuality. Together, these elements create a visual identity that feels human, calm, and effortlessly familiar.

Vision

To make everyday skincare feel like a simple moment of self-care.

Mission

To create simple, gentle skincare products that fit naturally into everyday life.

Effortless

Skincare that fits into your day, not the other way around.

Gentle

Thoughtful formulas made for everyday care.

Target Audience

Women aged 20–35

Women who care about their skin but prefer simple, gentle, and easy-to-use products over complicated skincare routines.

They value:

simplicity

natural-looking beauty

wellness

comfort

products that fit their lifestyle

Strategy

Build familiarity through relatable content, a calm visual identity, and a small circle of lifestyle influencers who naturally embody the NINA girl.

Packaging Direction

The packaging follows NINA’s simple, warm, and approachable personality. A clean neutral palette, generous whitespace, and minimal typography create a calm and effortless feel, while handwritten details and subtle textures add a personal, human touch. The design keeps the product clear and functional without losing the softness of the brand.

Content pillars:

01 — Everyday Rituals

Morning routines, after-shower moments, getting ready.

02 — Product

Simple education around ingredients + benefits.

03 — Lifestyle

Home, coffee, self-care, quiet moments.

04 — People

Influencers and real women naturally incorporating NINA into their routines.

UX / UI Design

The digital experience follows NINA’s simple and approachable identity, with a clean interface that makes information easy to find and products easy to explore. The design focuses on clear navigation, effortless browsing, and communicating what NINA stands for—simple, gentle, and everyday skincare—through both the content and visual language.