Building Impactful Brands with Clarity and purpose
I’m Rand A. Rashed
Brand Strategist & Identity Designer
I Help Founders create impactful brands with strategy, visual storytelling design that align with their goals and connect with the right audience.
✶Portfolio
Nerina
Nerina is a soft summer beauty concept built around light, effortless glam.
A collection designed to feel fresh, playful, and easy to wear.
This project focuses on translating a "summer feeling" into design, from the logo and color palette to the textures and packaging details.
Every element is crafted to create a fun yet refined visual identity that stands out while still feeling soft, clean, and natural!
WITHIN
An inside-out approach to skincare.
A daily ritual built on balance, nourishment, and simplicity.
Wellness starts within
PINN
pinn is a conceptual golf club experience
•where quality time meets skill-building
,Designed for people who value meaningful leisure
•PINN blends sport, focus, and enjoyment in one place